Chamber Of Commerce Video Advances To Regional Marketing Awards

Monday, February 19, 2018

The Chattanooga Chamber of Commerce’s talent recruitment video, “Cha Cha Land” received three American Advertising Awards Saturday. The video received gold awards in the Online Film, Video and Sound Campaign category and the Music with Lyrics category. Additionally, the video’s music and lyrics were recognized with a Best-In-Show award for receiving the highest score among all work submitted this year. 

Conducted locally by AAF Chattanooga, the American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting more than 40,000 entries every year. A GOLD ADDY recognizes the highest level of creative excellence and is judged to be superior to all other entries in the category. GOLD ADDYs are automatically forwarded to the regional competition level. 

“We hope talent recruiters and human resources professionals throughout the greater Chattanooga area will continue to use the 'Cha Cha Land' video as part of their talent recruitment marketing efforts,” said Sybil Topel, vice president of Marketing & Communications, Chattanooga Chamber of Commerce. “First we listened to our members, who told us they needed marketing to focus on recruiting tech and entrepreneur talent. Then, we developed the video in collaboration with Chamber member Pathfinder Films. In Chattanooga, creative talent abounds and we intentionally worked with local songwriters, musicians, on-screen talent and video producers. We are honored and delighted that AAF recognizes the innovative approach we took together.” 

"Cha Cha Land” was developed as part of the Chamber’s Literally Perfect talent development campaign. The video’s quirky sense of humor and musical stylings are meant to entice diverse tech talent to the city. Since its launch, last year, “Cha Cha Land” has been viewed online more than 100,000 times, making it the most successful campaign ever developed by the Chattanooga Chamber of Commerce.



New Hamilton County Businesses

Here are the new business licenses from the County Clerk's office: ABSOLUTE CLEANING SOLUTIONS SHARON   GREEN 3 JANITORIALL SERVICES 6441 MILL STREAM DR HARRISON TN 37341 AH BNB ANGELA  HANSEN 3 SHORT TERM RENTAL 5720 TENNESSEE AVE CHATTANOOGA TN 37049 ALL SCAPES CHATTANOOGA ANTHONY  FOSKEY 3 LANDSCAPING INSTALLATION ... (click for more)

Senator Bell Receives Tennessee District Attorneys' Guardian Of Public Safety Award

The state’s 31 district attorneys have recognized state Sen. Mike Bell with the Guardian of Public Safety Award.   The Guardian of Public Safety Award is given to a legislator who recognizes the necessity of protecting our citizens and takes action to advance public safety.   “Senator Bell is keenly aware of the public safety issues faced by Tennesseans on a daily ... (click for more)

Funeral Service For John P. Franklin Will Be Friday; Public Memorial Service Is Thursday Night

Funeral services will be Friday for John P. Franklin, Chattanooga's first elected black official in the post Jim Crow era. Mr. Franklin died Thursday at the age of 96. He will lie in state in the chapel of John P. Franklin Funeral Home from noon until 8:30 p.m. on Wednesday,. Public viewing will resume at 11 a.m. on Thursday at Olivet Baptist Church, and a ... (click for more)

Woman, 20, Killed While Trying To Cross Highway 153 Early Sunday Morning

A woman, 20, was killed early Sunday morning while trying to cross Highway 153. The victim was identified as Ansleigh Kaylyn Harrison. At approximately 1:28 a.m. , Chattanooga Police officers responded to a pedestrian struck at 5256 Highway 153. A Toyota Sequoia driven by 31-year-old Asher Powers was traveling north on Highway 153 in the inside lane. The pedestrian ... (click for more)

John Porter Franklin, Sr.: A Community Gem

In 2016, It was   my honor to have been chosen to recognize African American History Month at the February HCDE board meeting.   Throughout my life, I’ve been taught and exposed to African American history both nationally and locally. In reflecting on what to share, I thought about all that was going on in our community and more importantly in our educational community ... (click for more)

Roy Exum: What’s 28% Of 2,500?

There is a strong likelihood, this based on new data obtained from the Hamilton County Department of Education, that only 700 of this year’s approximately 2,500 high school graduates can tell you what 28 percent of 2,500 is. The 2018 test scores, used to determine what percentage of students in public schools are “scoring on track,” averaged 28.4 percent in our 32 middle and high ... (click for more)